Dueck Manufacturing is a metal fabrication company in Nanaimo owned and operated by a single entrepreneur – Stewart – who is extremely personable, friendly and enthusiastic. We both wanted the final identity design to showcase the company in a professional manner while still incorporating personality so that this shop would stand out from the bigger companies where customers just feel like a number.
The design and identity plays on the visuals of a flat piece of metal being turned into something new, while also tying in the sun and mountains of BC. The business cards showcase various font sizes and orientations to break up the content while still being legible.