Outsiders Tea Co.
branding, identity design, promotional, packaging
product, promotional, social content
website, online store
strategy, planning & calendar, design, reels, posts
outsidersteaco.ca coming soon outsiderschocolates.ca for reference
What originally began as a chocolate, tea and capsule brand has now focused on their line of organic teas infused with freeze-dried mushrooms they grow themselves.
While the wellness industry is full of questionable products, Outsiders is focused on providing an alternative to fillers and fakes by creating their own line of organic teas and infusing them with freeze dried mushrooms grown by their sister brand – Cultures Mushroom Farm – that ensure the benefits are retained.
The challenge was in branding and promoting this company so it not only stood out from competitors, but visually represented the values and focus of the brand on authentic, trustworthy products and caring owners.
The branding highlighted both the luxury side of the company as well as the outdoor-inspired elements, with the logo playing on both topographic lines and the lines formed by tea plots.
The aesthetic is darker, moody and quite different from other products in the health and wellness sphere which rely on stark whites and bright colours.
