the fox &
the bear
branding, promotion, package design
promotional, interior / exterior listings shots, social content
airbnb listing details, updates
strategy, planning, calendar, design, posting
The Fox and the Bear was a family-owned and operated short term rental in northern Ontario. With 5 bedrooms, 3 bathrooms, and ample outdoor space, it catered to larger groups seeking accommodation for family gatherings, reunions and corporate retreats.
With the number of short term rentals available on AirBnB, it was important to differentiate the brand from other rentals in the area and on the platform. Successful STRs are branded not just online, but in person, focusing on themed rooms, personalized thank you gifts and excellent customer service.
The logo was hand drawn and designed to represent the 2 characters in the namesake, based on animals found locally. The cartoony illustration and font pairing helped to give the brand a family-friendly feeling while remaining professional enough to attract non-family groups. The colour scheme was chosen for the different water hues in the area, and used across the site and all promotional materials.
A house manual was created to give instructions on how to use various appliances, where to leave garbage, etc. A guestbook sat nearby for intersted parties to leave comments, and a personalized chocolate fox and bear were created as a thank you gift for guests.
The social strategy focused on content buckets that not only highlighted things to do in and around the cottage, but promoted other local businesses and events in the area and a short drive away.
