In Good Taste Farm
In Good Taste Farm is a small-plot urban farm located in Oakville, Ontario, specializing in unique types of microgreens and produce. I was tasked with creating an aesthetic that felt authentic and honest.
Vintage-style etchings were used for the iconic ‘beet in a jar’ and the business cards were printed on a recycled vanilla pulp paper. The labels were designed to be printed on spools of 2×4 thermal labels that could be printed on-demand as the various microgreens are available, and are sized to fit comfortably on the top of the compostable containers the microgreens are packaged in for markets and retail sales.
I also had the opportunity to take some product photos for the website, including samples of the greens on white backgrounds for use in a possible online shop.