Glacial Gold, previously a legacy market brand, was acquired and brought into the legal rec market. I was tasked with refreshing the logo based on the clients’ requested changes, and expanding upon the identity design to include packaging, brand collateral and stationery, website, powerpoint and social graphics. The marketing and creative directors had a lot of input throughout the process but were keen to allow creative freedom at the beginning to explore various concepts. I provided 8 different designs for the packaging and 5  designs for business cards. Ultimately the cohesive look and style of the glacial photography in the background with branded colours being used as highlights won out, and these elements were peppered throughout the other assets. I also created some icons for use on the site, and designed various pages prior to their product release to reintroduce the brand to the market.