Cultures Mushroom Farm specializes in growing different mushroom strains that aren’t as well known, like multi-coloured members of the oyster family, the shaggy pearl globes of lion’s mane, and the bright orange sheen of enoki. They created their own growing process that is grain and soy-free, and use organic seed meals that contain healthy fatty acids, proteins, lignans, and a host of other nutritional benefits that are good for mushrooms, and in turn, are good for you.
Given the depth of knowledge they have for their craft, I wanted to ensure their visual identity spoke to the passion and devotion they have for growing quality and gourmet mushrooms in small batches. The resulting imagery relies on engravings and a colour palette that pulls from earth tones and warm tones. I was also able to visit their location and take some stylized photos for use on their site and social posts.